“Dollars & Sense”

James Moss, a Council Member of The Gerson Lehrman Groups Media & Advertising Counsel “http://www.glgroup.com” participating in phone, videoconference and in-person consultation - has heard many people say, “We don’t want to read the books but would like to talk to the authors.” When they asked why, these potential clients replied: […]

Three purposes of Marketing - Capture the attention of your target market; Teach, train, and inform people to help them make the best purchasing decision possible when buying what you have to sell; and Lower the risk of taking the next step in the buying process so you can further educate them.
Effective marketing accomplishes all […]

Business networking puts more money in your pocket by helping you overcome the number one biggest problem facing new business owners. Prospecting for new customers. Business networking events can go a long way towards making the whole prospecting problem go away. There are two main kinds of networking opportunities available to the average entrepreneur. Passive […]

Businesses of all sizes are expanding with ebooks. An ebook is a paperless book in digital format that you can download to your computer, handheld or other reader device. It can be read by using a software program like Adobe (for .pdf formats) or Microsoft Word. Here are several ways to expand your own business […]

Create A Sure-Fire Marketing System that Systematically Wins You More Business.
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Ever find that some ads just dont quite get the pull as well as others? Maybe some flounder while others even failed miserably. And you just seem to have a little difficulty figuring out what works and what doesnt. Well, start counting. Here are some pointers on what makes good ad copy work.
1. Compelling […]

In a recent letter a friend wrote; Dear James… Awhile back I was talking to a good friend of mine about making money online–she was making $10,000.00 a month, and said something really interesting: “A year ago, I was working a job, and I got a raise to $60 an hour. I almost couldn’t believe […]

In a recent email I was reminded of something my mentor told me recently; Dear James… A few days ago I picked up the phone to have a chat with an ad rep for a publication/website I spent $18,000.00 to advertise on. I have been less than pleased with the results because they cannot seem […]