Building your case with Database Marketing
Create A Sure-Fire Marketing System that Systematically Wins You More Business.
Build Your Case Just As An Attorney Would.
Your business is on trial. You’re the attorney. It’s a life or death sentence. And your customers and prospects are the jury. What will you say to convince them to buy from you? What kind of evidence can you produce to prove beyond any reasonable doubt that they’d be a fool not to buy from you? The MYM System shows you how to build your case in a step-by-step process. Learn how to create irrefutable evidence that allows you to win each and every time. Best of all, learn how to keep your competitors from stealing your marketing ideas.
Systematically Eliminate Competitors.
Once you’ve created your case, you’ll want to consistently and cost-effectively “deluge” your target market with your messages in a non-intrusive way. You’ve got to cultivate your entire market so that when your prospects become ready to buy, you’ll be the obvious choice in their minds.
Database Marketing is a popular way to gather and store specific information about your visitors, clients or prospects. Stored in a database software program like Access, SQL, Excel, and MySQL, the useful information is then used in advertising and marketing efforts, mainly to save time and money by targeting your promotional efforts to your best prospects or customers. The type of information you collect for your database depends upon the products and services you offer. Generally, the high the selling price, the more information you would gather and use. A solid foundation generally begins with contact and purchase information and birth date. Once harvested, its time to put the information into action. And here are some of the top database marketing techniques that do just that.
1. Appended Data - More in-depth data may be desired for business to business (B2B) communications like SIC code, number of employees and annual sales, for bidding projects. Or for one-on-one relationships with clients like for realtors and insurance products, people can append data to name and address files, seeking out income, age, home value, length of residence, number of children and over 30 other bits of info. The resulting data is then used in all types of well targeted marketing campaigns. Appended data can be done in-house or outsourced with larger companies that have more complete databases.
2. Website Data . Some websites offer a means to gather their own data, too, through the use of cookies that gather information from website visitors. This marketing method is popular for allowing Internet marketers a means to learn more about who visited their sites, which pages they searched and for how long, and many other site statistics. These are then used for their product and service creation, packaging and pricing.
3. Email Communications & Tracking . Email surveys, customer reply forms and shipping documents that use tracking numbers and share them with the clients are excellent examples of database marketers in action. By using this type of tracking, companies can improve their customer-client relationships, resulting in increased sales and customer retention, and earn more about their clients in the process for future sales and retention efforts. In summary, by using Database Marketing and techniques tailored to fit your own products and services, you can gather and store targeted information about your visitors, clients or prospects. And you can save time and money by targeting your promotional efforts to your best prospects or customers with the information.