Three purposes of Marketing - Capture the attention of your target market; Teach, train, and inform people to help them make the best purchasing decision possible when buying what you have to sell; and Lower the risk of taking the next step in the buying process so you can further educate them.
Effective marketing accomplishes all three objectives. It causes your prospects and customers to conclude:
“I would have to be an absolute fool to do business with anyone else but you - regardless of price.”
Customers want to get the best possible value. As the marketer, you have to figure out what’s important to your prospects, educate them about what constitutes the best deal, and then provide proof that you provide that best deal.

Many people say, “We don’t want to read the books but would like to talk to the authors.” When we asked why, these potential clients replied: “Let’s say you want to have a question answered. What better way to do it - than to ask someone who is an expert in the subject, or to read several hundred pages of their writing in the hope that they addressed your specific concern?”

This entry was posted on Sunday, November 6th, 2005 at 3:38 pm and is filed under Global Marketing Group. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.