Many people jump into online business enterprises and neglect real-world or offline advertising opportunities to grow their operations. A good mix of offline ads with your online campaignis good strategic planning. It helps present your message and even reinforce it for those who have already spotted your online presence. Plus you can target people who have Internet access and email capabilities by remembering to add your URL or web site address and / or your e-mail, autoresponder or ezine subscription address in all of your promotions. To make the most of your offline advertising, here are a few tipsfrom the pros:

1. COMPUTER RELATED When placing print classified or displayads targeting a website, target magazines that have a computerrelated section for your ad, when possible. This will helpattract people with Internet access and email.

2. LISTS Purchase or rent postal mailing lists and set upregular direct mail campaigns. If you make sure the lists include email addresses, youll be able to cross promote via email andknow they probably have Internet access, too, to help draw themto your site.

3. COMMERCIAL SPOTS Check into commercial spots on local cable television. Pricing ranges vary, and you could get a bargain early morning spot & catch business people who are early risers. Target your campaign around shows that feature Internet use /computers, too, when you can. See about being in the same spotjust before or after a regularly scheduled program to target the same readers over and over, so that theyll commit your site to memory and click it on.

4. DECKS / MAILERS - Advertise with other businesses in card decks or direct mail packages. Check to make sure they are targeted for your audience.

5. EVENT MARKETING Create a CD-ROM, disk or DVD about yourwebsite, products and services. And distribute them at trade shows, workshops and other special events. Note: Have yourcontact information and website on the cover in case the items do not function right when installed.

6. FREEBIES - Give away free pens, pencils, mouse pads, notepads, yellow stickies, etc. that carry your website on them andcontact information. Put your advertising on the mouse pads andgive them away at computer or internet events. So reach out and advertise offline to compliment your onlinestrategy. And remember to include your URL or web site addressand / or your e-mail, autoresponder or ezine subscription addressin all of your promotions

This entry was posted on Sunday, November 6th, 2005 at 3:08 pm and is filed under Global Marketing Group. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.