“Dollars & Sense”
Archive for the 'Global Marketing Group' Category
James Moss, a Council Member of The Gerson Lehrman Groups Media & Advertising Counsel “http://www.glgroup.com” participating in phone, videoconference and in-person consultation - has heard many people say, “We don’t want to read the books but would like to talk to the authors.” When they asked why, these potential clients replied: […]
Three purposes of Marketing - Capture the attention of your target market; Teach, train, and inform people to help them make the best purchasing decision possible when buying what you have to sell; and Lower the risk of taking the next step in the buying process so you can further educate them.
Effective marketing accomplishes all […]
Business networking puts more money in your pocket by helping you overcome the number one biggest problem facing new business owners. Prospecting for new customers. Business networking events can go a long way towards making the whole prospecting problem go away. There are two main kinds of networking opportunities available to the average entrepreneur. Passive […]
Businesses of all sizes are expanding with ebooks. An ebook is a paperless book in digital format that you can download to your computer, handheld or other reader device. It can be read by using a software program like Adobe (for .pdf formats) or Microsoft Word. Here are several ways to expand your own business […]
Create A Sure-Fire Marketing System that Systematically Wins You More Business.
Ever find that some ads just dont quite get the pull as well as others? Maybe some flounder while others even failed miserably. And you just seem to have a little difficulty figuring out what works and what doesnt. Well, start counting. Here are some pointers on what makes good ad copy work.
1. Compelling […]
In a recent letter a friend wrote; Dear James… Awhile back I was talking to a good friend of mine about making money online–she was making $10,000.00 a month, and said something really interesting: “A year ago, I was working a job, and I got a raise to $60 an hour. I almost couldn’t believe […]
In a recent email I was reminded of something my mentor told me recently; Dear James… A few days ago I picked up the phone to have a chat with an ad rep for a publication/website I spent $18,000.00 to advertise on. I have been less than pleased with the results because they cannot seem […]