Name:James Moss
Location:Roswell, Georgia, United States

James Moss, a Council Member of The Gerson Lehrman Groups Media & Advertising Counsel www.glgroup.com participating in phone consulting and in-person consultation - has heard many people say, “We don’t want to read the books but would like to talk to the authors.” When they asked why, these potential clients replied: “Let’s say you want to have a question answered. What is the better way to do so - to ask someone who is an expert in the subject, or to read several hundred pages of their writing in the hope that they addressed your specific concern?” The Think-tank is composed of MDs, CFAs, JDs, and PhDs from top schools all over the world and alumni of McKinsey, AT&T, Johnson & Johnson, Ernst & Young, Ardaini & Associates, Bloomberg, Morgan Stanley, Microsoft, Bain, Capitol Hill, Goldman Sachs, CBS, NBC & Fox News, KKR Capstone, Price Waterhouse Coopers and many other leading professional firms.

87 % of small business owners report not being satisfied

with the growth of their business. If you’re one that believes

your business could or should be growing faster than it is, keep reading.

US Global Marketing Group in partnership with University Marketing research facilities (y2) are looking for small business owners willing to participate in an exclusive Marketing research program.

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This offer is limited.

The only obligation on business owners is the willingness to

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participating will answer specific questions on how you can

grow your business. Including prospect segmentation, unique

selling proposition, competitive environment, marketing

channels, and a specific marketing strategy to accelerate

your business growth.

If you’re serious about growing your business

From building and promoting your Internet web site to Print, Radio or TV we can save you money $$
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• Target your Audience
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How Do I Get The Customers To Actually Want To Do Business With Me? FOCUS ON MARKETING INSTEAD OF SELLING We specialize in using the latest technology – combining traditional (common sense) Marketing with New Media Marketing. Our experts know more than just research and placing your ad – they understand the technology and identify with the challenges that accompany it in targeting your audience and reaching them effectively. Our flexible solutions enable us to quickly adapt to our clients’ evolving business needs. MEDIA EXPERTISE - researching, planning and purchasing media for over 12 years. We know what works and what will produce a return on your investment. COST EFFECTIVENESS Just pay for what you want: a full-fledged campaign, a regional buy, a seasonal campaign. You can work with us all year or on a project-by-project basis. We can be a part-time extension of your staff - without the overhead! A CREATIVE MEDIA APPROACH The media side of advertising is much more than market analysis, ratings and flow charts: We’ve found ways to be creative in our approach. We look for special opportunities, partnerships and innovative ways to add value to your campaign. SOPHISTICATED MEDIA PLANNING TOOLS We have the best and the latest research. All of our resources are focused on media and how it is used to reach the market for your products and services. INDUSTRY CLOUT We have a stellar reputation in both the local and regional communities as well as in the national arena. NEGOTIATING POWER With over 25 years of building relationships and buying media, we know what’s a good deal and when we need to negotiate harder. Whether you’re buying the #1 market or #100, we know the media! We handle national, regional and local buys for:

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Direct response - Mail, coupons, special promotions Each of our marketing programs is unique – tailored to help our clients grow. Whether we’re dealing with a small to mid-sized business or a reseller partner, our philosophy is the same – we take the time to get to know every client and their individual needs. Our client relationships consist of more than just account transactions, they’re long-term partnerships. We are committed to helping our clients succeed, which means teaching them how marketing can work to their advantage – today and for years to come. USGMG brings an extra edge to your marketing that an ordinary ad agency cannot. Learn how we increase traffic and sales.

Let us help you to grow your business. Visit our website. Read the testimonials. Give us a call. Marketing is a necessity, not an option! If you’re not contacting your customers someone else is! Our mission: To give you results you can measure in “Dollars & Sense�.

1. FLYERS Create flyers for bulletin boards of the organization involved in the fundraising and for local area stores, shopping centers, community centers and other places. On the flyer, make sure to include complete contact information with your website, email address and a phone number. To save on full color printing, print with standard black ink on colored paper. Along the bottom of the flyer, have tear out tabs with your website link and phone number on them so that people can tear them and off and take them home. Tip: pull off the first tab to get the motion in action. Otherwise, passers-by will think your flyer is too pretty to tear and wont take any strips home for following up.

2. COORDINATE Make sure the group or organization you are helping takes part, too. Have them cross promote, linking your fundraiser web page to their own website. Create a special email message for them to send to co-workers, their own clients and other contacts. And help by submitting a newsletter article about the fundraiser to their company newsletter. Speak often with the person coordinating the fundraiser within the organization to develop and follow through with your joint marketing plans.

3. PRESS RELEASE - Announce your fundraiser to local media; print, radio and television. Have digital photos on hand to supplement and plenty of information for follow up in a media kit online is great for quick reference and handy downloads. Include a link to your media kit in your press release. It helps to have someone available for speaking opportunities. Radio and television hosts may want to interview someone about the event. If you have an open house or kick-off event, invite the media, too. Have media kits on hand to distribute (in print and on CDs, if possible). So reach out and help others with fundraiser marketing. Helping others is a great way to help yourself, in the process. And do remember to include your website and email address on all of your marketing tools.

1. Boost your search engine ranking and daily visitor count by posting keyword rich articles and content on your web-site. For example, if your business involves offering products and services related to fitness, posting fitness related articles and content will attract unlimited prospective customers on a regular basis!

2. Generate double or even triple the number of newsletter subscribers you do currently, simply by offering content in the form of “special reports” or manuals as bonuses for subscribing to your publication. People love freebies, so give them what they want and watch as your results increase!

3. Create an automated cashflow by using content to formulate multi-part email training courses with related web-site or affiliate links “sprinkled” throughout each course. Use an autoresponder service to automate the delivery of your training course (such as a 5 part training course delivered over a 5 day period). Training courses can also serve as excellent bonus offers for your prospective newsletter subscribers.

4. One of the most important keys to a successful online business is not JUST having a list of mailing list or newsletter subscribers… It’s about building a trusting relationship with your subscribers (ie, “cultivating” your list)… By sending informative articles (content) to your list on a regular basis you will establish yourself as an expert on your topic of business, as well as gain the trust of your subscribers over time. As a result, your subscribers will be EAGER to take advantage of your “paid” product and service offers. (Just make sure that you NEVER take advantage of the relationship you develop with your list by offering products or services of poor quality just to make a quick buck!)

If there is one “constant” in Internet marketing, it’s this: A cultivated list of subscribers is as good as money in the bank. Write that down and never forget it!

5. Another excellent way to generate no cost traffic is by submitting ready-made articles to “content hungry” web-site and newsletter publishers with your “resource box” attached. A resource box is nothing more than a little 3-6 line “bio” about you and/or your web-site - including a link to your site (or even instructions on how to subscribe to your newsletter)… When submitting or offering your article(s) for reprint purposes, just make sure to specify that each article is to be reprinted “as is” with your resource box attached. …Even one article can go a LONG way towards generating no cost traffic and visitors for you. Just imagine your article being sent out to a newsletter subscriber base of 100,000 individuals - many of whom will be reading YOUR included resource box and clicking on your URL to learn more about what you have to offer! Well there you have it.

Five sure ways to build your online business exponentially with the help of articles and content… With the declining effectiveness of many of the online advertising methods that we’ve relied on in past years, content is only strengthening its position as the ultimate KEY to generating unlimited traffic, subscribers, and customers!

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Marketing is a necessity, not an option! If you’re not contacting your customers someone else is!
www.usgmg.com

Is this business right for you? Find the one that fits your
personality and talents and you will enjoy having your own
business. Go ahead and tell the boss “Good-Bye”.

A popular solution is outsourcing. When you outsource, you can
hire experienced people and let them use their creative talents
while you focus on other tasks. Another benefit is that the
workers you hire may be more up to date on the latest information
and technology in their specific fields and can be assets to your
clients, as well, offering improved quality service.

OUTSOURCE

Here are the basics to outsourcing:

Focus:

Focus on outsourcing some of the major tasks of your workload.
First, sit down for a breather and look around your To Do lists
and office area. What CAN you outsource? Which work seems to pile
up the most?

For example, maybe you cant seem to find time to update your
website each month. Maybe your newsletter is STILL not getting
out regularly. Or perhaps your direct mail campaign is not quite
as direct as it should be; i.e. it is sitting directly in the
same pile it was three months ago.

Then write out one-page project description for these major
tasks. Focus on WHAT exactly you would want done, WHEN and HOW the
end product should turned in to you.

Take Action:

Then look for service providers. For example, with the sample
tasks above, find people who can help with Internet websites,
newsletter creation and sending out direct mail campaigns. Call
round and surf the Internet and ask other home based business
operators which companies they recommend. Check forum posts;
inquire for advice and suggestions. Shop around for comparisons.

Then set up trial periods and test a couple. Remember, no one is
perfect. See who you can communicate with pretty easily and whos
flexible to work as a team player. Check out the quality (and
quantity) of their work. Then choose a candidate. Remember, this
decision is not carved in stone. And you can always hire the
other person as a back up or second helper down the road. So be
kind to all who test, make decisions and keep your business
moving forward.

ROI:

Make the most out of your investment and get a great return by
investing in your time wisely, too. Outsourcing will hopefully
free up more time for you to focus on the work you like and allow
more time for marketing and advertising, to increase sales and
projects. Dont forget to brush up on your skills and keep up
with the industry now, too. Read the latest ezines in your field
and take a brush up course or workshop to improve your skills.

Network and seek out joint venture opportunities.

Outsourcing is a great way to help small businesses grow larger
while still remaining at home. So reach out and give it a
try!