(Click here) To learn how US Global Marketing Group uses the MYM System to succeeded where every other marketing programs have failed: It is a practical, step-by-step system that you can use to achieve outstanding results because it works based on simple human motivation.

The strategic side of marketing - what you say, and how you say it - is almost always more important than when and where you say it (the tactical deployment).
Failing to distinguish between strategic and tactical marketing is why most marketing doesn’t work. You may have hastily eliminated some forms of marketing that should be a part of your tactical plan, simply because these methods haven’t worked for you in the past. Implementing a strategic approach to your marketing allows you to tailor your messege to be most receptive by your target market, and to determine the most appropriate media to use for your target audience. This approach empowers you with the ability to drive your marketing initiatives with clear direction and complete focus.

Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available. Following is a list of 5 key ways that content can help build your traffic, subscribers, and customers starting today!

1. Boost your search engine ranking and daily visitor count by posting keyword rich articles and content on your web-site. For example, if your business involves offering products and services related to fitness, posting fitness related articles and content will attract unlimited prospective customers on a regular basis!

2. Generate double or even triple the number of newsletter subscribers you do currently, simply by offering content in the form of “special reports” or manuals as bonuses for subscribing to your publication. People love freebies, so give them what they want and watch as your results increase!

3. Create an automated cashflow by using content to formulate multi-part email training courses with related web-site or affiliate links “sprinkled” throughout each course. Use an autoresponder service to automate the delivery of your training course (such as a 5 part training course delivered over a 5 day period). Training courses can also serve as excellent bonus offers for your prospective newsletter subscribers.

4. One of the most important keys to a successful online business is not JUST having a list of mailing list or newsletter subscribers… It’s about building a trusting relationship with your subscribers (ie, “cultivating” your list)… By sending informative articles (content) to your list on a regular basis you will establish yourself as an expert on your topic of business, as well as gain the trust of your subscribers over time. As a result, your subscribers will be EAGER to take advantage of your “paid” product and service offers. (Just make sure that you NEVER take advantage of the relationship you develop with your list by offering products or services of poor quality just to make a quick buck!)

If there is one “constant” in Internet marketing, it’s this: A cultivated list of subscribers is as good as money in the bank. Write that down and never forget it!

5. Another excellent way to generate no cost traffic is by submitting ready-made articles to “content hungry” web-site and newsletter publishers with your “resource box” attached. A resource box is nothing more than a little 3-6 line “bio” about you and/or your web-site - including a link to your site (or even instructions on how to subscribe to your newsletter)… When submitting or offering your article(s) for reprint purposes, just make sure to specify that each article is to be reprinted “as is” with your resource box attached. …Even one article can go a LONG way towards generating no cost traffic and visitors for you. Just imagine your article being sent out to a newsletter subscriber base of 100,000 individuals - many of whom will be reading YOUR included resource box and clicking on your URL to learn more about what you have to offer! Well there you have it.

Five sure ways to build your online business exponentially with the help of articles and content… With the declining effectiveness of many of the online advertising methods that we’ve relied on in past years, content is only strengthening its position as the ultimate KEY to generating unlimited traffic, subscribers, and customers!

James Moss, a Council Member of The Gerson Lehrman Groups Media & Advertising Counsel “http://www.glgroup.com” participating in phone, videoconference and in-person consultation - has heard many people say, “We don’t want to read the books but would like to talk to the authors.” When they asked why, these potential clients replied: “Let’s say you want to have a question answered. What is the better way to do so - to ask someone who is an expert in the subject, or to read several hundred pages of their writing in the hope that they addressed your specific concern?”

The Think-tank is composed of MDs, CFAs, JDs, and PhDs from top schools all over the world and alumni of McKinsey, AT&T, Johnson & Johnson, Ernst & Young, Ardaini & Associates, Bloomberg, Morgan Stanley, Microsoft, Bain, Capitol Hill, Goldman Sachs, CBS, NBC & Fox News, KKR Capstone, Price Waterhouse Coopers and many other leading professional firms.

Three purposes of Marketing - Capture the attention of your target market; Teach, train, and inform people to help them make the best purchasing decision possible when buying what you have to sell; and Lower the risk of taking the next step in the buying process so you can further educate them.
Effective marketing accomplishes all three objectives. It causes your prospects and customers to conclude:
“I would have to be an absolute fool to do business with anyone else but you - regardless of price.”
Customers want to get the best possible value. As the marketer, you have to figure out what’s important to your prospects, educate them about what constitutes the best deal, and then provide proof that you provide that best deal.

Many people say, “We don’t want to read the books but would like to talk to the authors.” When we asked why, these potential clients replied: “Let’s say you want to have a question answered. What better way to do it - than to ask someone who is an expert in the subject, or to read several hundred pages of their writing in the hope that they addressed your specific concern?”

Business networking puts more money in your pocket by helping you overcome the number one biggest problem facing new business owners. Prospecting for new customers. Business networking events can go a long way towards making the whole prospecting problem go away. There are two main kinds of networking opportunities available to the average entrepreneur. Passive networking and strong networking. Both have unique benefits and drawbacks. The most well known example of passive networking is your local chamber of commerce. You can find a chamber of commerce chapter in almost every major city worldwide. Your local chamber of commerce gives you the opportunity to meet with many of the movers and shakers in your local business community. Through the many events they plan on a monthly and yearly basis, they offer you a chance to connect with a number of potential prospects for your products and services. Weekly networking groups or clubs are an example of strong networking opportunities. These kinds of business networking events can be found in many major cities worldwide. A strong networking group will meet on a weekly basis for the sole purpose of exchanging business leads with one another and learning better ways of networking to grow their business. The most successful networking groups require your weekly attendance and insist that their members provide fellow members with referrals throughout the year. They also allow only one person from each profession or industry to belong to the group. This keeps the quality of the referrals high. One such group is Business Network International (BNI). So what are the advantages and disadvantages of each kind of networking? They both have their place but strong networking groups represent a bigger commitment than passive networking groups. By belonging to a strong networking group, you are committed to be on the lookout for referrals for group members. Strong networking groups also usually meet on a weekly basis whereas passive networking groups usually meet monthly. Passive networks can have multiple people from one profession or industry as members. They also have no requirements for passing on referrals to other members. Referrals do occur in a passive networking event but it is not facilitated by the meeting and is totally up to the business owner to initiate. You can belong to multiple passive networking groups. Any business you get from passive networking will most likely be a result of the amount of effort you put in. Strong networks on the other hand restrict membership to only one person per industry or profession. This greatly increases the likelihood that you will receive referrals from participating members. Meetings are structured in a way to encourage referrals and there is a formal referral exchange that happens every week. It is strongly recommended that you only belong to one strong networking group in order to keep the quality of your referrals high. In either case, it is important for members of these groups to see you as professional and competent. Referrals will go to people the referrer knows, likes and trusts. Want more business? Start attending business-networking events in your area.

Businesses of all sizes are expanding with ebooks. An ebook is a paperless book in digital format that you can download to your computer, handheld or other reader device. It can be read by using a software program like Adobe (for .pdf formats) or Microsoft Word. Here are several ways to expand your own business operations with ebooks. Marketing An ebook offers an inexpensive means of producing full-color marketing materials complete with graphics and audio components. Find good software or hire someone to help create your ebooks. Grab a digital camera and start snapping shots of your products, people using your products and services, your workers, etc. Then show off your shots, your products and describe your services with awesome power-packed presentations; web pages with interactive links for sound, visual presentations, communications (emails or forum posts) and more. Education When your products or services need explained, educate your prospects and clients with ebooks. Have sample or short versions available for trial offers or free downloads. Then include full-fledged detailed editions with product / service purchases. Educate with visual, sound and interactive point-and-click methods. Invite questions and feedback from recipients for improvements on future product and service development. Communications How many times do you get an email you with a question - the same question over and over gain it seems that requires a book-length answer? Maybe questions like, How do you create a basic website? or How can you market on a tight budget? inspire lengthy replies. Well, now you can write one long reply, turn it into an ebook and send it out over and over again and free up more time for other things. AND include your own marketing information inside so that readers can look you up on the Internet, pass your information along and give others the opportunity to find you, too. New Product Use surveys and take polls for new product creation. Include a link to a web page with a questionnaire and free download for recipients upon completion. Sales Reps Arm your sales representatives with professional, top-notch full-color media / product / service information kits presented via your ebooks to share with local newspaper, radio, television and other media reps, visitors and potential clients at trade shows and other events. Set up an introductory page in your ebook, then an index where people can click and quickly find your History, Mission Statement, product and service descriptions and images, Contact information, Testimonials, etc. Then copy the ebooks to disks and CDs to distribute at events. This gives people the opportunity to learn much more about you when they have more time afterwards. So grab your cyber-pencil or keypad and start writing! Ebooks can definitely enlarge your operations.

Create A Sure-Fire Marketing System that Systematically Wins You More Business.
Build Your Case Just As An Attorney Would.

Your business is on trial. You’re the attorney. It’s a life or death sentence. And your customers and prospects are the jury. What will you say to convince them to buy from you? What kind of evidence can you produce to prove beyond any reasonable doubt that they’d be a fool not to buy from you? The MYM System shows you how to build your case in a step-by-step process. Learn how to create irrefutable evidence that allows you to win each and every time. Best of all, learn how to keep your competitors from stealing your marketing ideas.

Systematically Eliminate Competitors.

Once you’ve created your case, you’ll want to consistently and cost-effectively “deluge” your target market with your messages in a non-intrusive way. You’ve got to cultivate your entire market so that when your prospects become ready to buy, you’ll be the obvious choice in their minds.

Database Marketing is a popular way to gather and store specific information about your visitors, clients or prospects. Stored in a database software program like Access, SQL, Excel, and MySQL, the useful information is then used in advertising and marketing efforts, mainly to save time and money by targeting your promotional efforts to your best prospects or customers. The type of information you collect for your database depends upon the products and services you offer. Generally, the high the selling price, the more information you would gather and use. A solid foundation generally begins with contact and purchase information and birth date. Once harvested, its time to put the information into action. And here are some of the top database marketing techniques that do just that.

1. Appended Data - More in-depth data may be desired for business to business (B2B) communications like SIC code, number of employees and annual sales, for bidding projects. Or for one-on-one relationships with clients like for realtors and insurance products, people can append data to name and address files, seeking out income, age, home value, length of residence, number of children and over 30 other bits of info. The resulting data is then used in all types of well targeted marketing campaigns. Appended data can be done in-house or outsourced with larger companies that have more complete databases.

2. Website Data . Some websites offer a means to gather their own data, too, through the use of cookies that gather information from website visitors. This marketing method is popular for allowing Internet marketers a means to learn more about who visited their sites, which pages they searched and for how long, and many other site statistics. These are then used for their product and service creation, packaging and pricing.

3. Email Communications & Tracking . Email surveys, customer reply forms and shipping documents that use tracking numbers and share them with the clients are excellent examples of database marketers in action. By using this type of tracking, companies can improve their customer-client relationships, resulting in increased sales and customer retention, and earn more about their clients in the process for future sales and retention efforts. In summary, by using Database Marketing and techniques tailored to fit your own products and services, you can gather and store targeted information about your visitors, clients or prospects. And you can save time and money by targeting your promotional efforts to your best prospects or customers with the information.

Ever find that some ads just dont quite get the pull as well as others? Maybe some flounder while others even failed miserably. And you just seem to have a little difficulty figuring out what works and what doesnt. Well, start counting. Here are some pointers on what makes good ad copy work.

1. Compelling Headline Look around. What grabs your attention in todays newspaper or main ezine headlines? Check the New York Times and USA Today. Use buzzwords or whatever it takes. Reach out and grab your targeted industry reader.

2. Sub-Structure Readers today have tired eyes. The Internet and email keep growing and cranking out more and more each day. So make your copy appealing. Chop up your copy by using sub-headings and bullet points. Dont make people read endlessly to find major points.

3. Contact People want to communicate and not just toss money away. Offer a phone number with a human on the other end. Skip the automated menus and elevator music. You dont like it; your clients dont either. You are busy; so are they. Tune into THEIR needs. 4. Order Options Buyers want choices. So give them some. Set up ordering via as many ways as possible; email links, toll-free phone and fax number, online and postal forms. One size doesnt fit all here.

5. Free-something People want free samples, trials, bonuses or anything.

6. Price Dont shy away from sharing price at least a range. Dont irritate readers and make them search. How much? Make it clear.

7. More info Offer a place for people to learn more. Make they reply email address a domain name with information, maybe a free ebook or report with photos, testimonials, etc. In other words, dont have readers reply to info@yahoo.com; have them reply to james@usgmg.com. Be creative!

8. Ad Errors Test your ad BEFORE it goes out. Do you links work that you mention? Does the phone number work? What does the voicemail recording say on the phone? Does your email address work that youve included? Make sure to check details and look for spelling and grammar errors.

9. Legibility Can you read it? Is there so much content that your ad is too tiny to read? Make sure to see a proof beforehand. Then print it out and look it over.

10. Font Dont get fancy & use scripts that people cant read. Keep it simple! In summary, before you head to the press with your next ad copy, count and see how many good points youve covered. Put your copy to work and make it a return on your investment, not a write off.

In a recent letter a friend wrote; Dear James… Awhile back I was talking to a good friend of mine about making money online–she was making $10,000.00 a month, and said something really interesting: “A year ago, I was working a job, and I got a raise to $60 an hour. I almost couldn’t believe I was making so much money. But I never would have believed I could make $10K a month online, and even once I started doing it, it took me awhile to get comfortable with it. Now, I think I can do $20K.” I told her this: “$20K a month is nothing. I have a friend of mine who makes $750K a month, another who makes $200 million a year, and I’m pissed that I’m not yet doing that.” When she heard this, her jaw dropped, and she said, “That’s almost unbelievable–I can’t imagine making such a staggering sum.” “And that,” I said, “is what’s holding you back.” It’s what holds most people back. It’s not that they don’t have the skills to make money, it’s that their self image is not sufficiently developed to be comfortable with that kind of money. To my friend’s credit, she will get there–after she makes $20K a month, she’ll believe she can make $50K, then a $100K and so on, and she understands that–it’s a fine way to go. But most people never get to that point. If they make $12 an hour, $20 an hour seems like a fortune. And if you lay a sum of $750K a month of them, it’s fantasy, and it’s scary. Why? Because they think in dollars per hour, not value delivered. Business is all about creating leveraged value systems that take time out the equation, and make you money when you’re not present. That way your dollars per hour are infinite. If you want to be wealthy, the first thing you need to do is disconnect your dollars per hour thinking and replace it with “how much value can I deliver to people with as little time invested on my part as possible?” When you do this, your self image begins to change. When you make $10K a month, you don’t think “wow, this is almost unbelievable,” you think, “hey, I created value this month, how can I create even more next month.” The money that comes in is just a way of looking at value, and it sends your self esteem through the roof. Most people are taught, unfortunately, that money is scarce, and money is evil, and that people who have a lot of it must have stolen it–because no “honest job” could pay that much money per month. And in one respect they are right–no “job” could, because jobs are all about dollars per hour. But a business can because business is all about leveraged value, and taking time out of the money equation. PS Ready to take the first step towards owning your own business, and controlling your own income? Let’s get to it…

In a recent email I was reminded of something my mentor told me recently; Dear James… A few days ago I picked up the phone to have a chat with an ad rep for a publication/website I spent $18,000.00 to advertise on. I have been less than pleased with the results because they cannot seem to follow my directions in any way, shape or form. They’ve made all kinds of promises, and failed to deliver on any of them, not because they’re dishonest, but because they’re Incompetent, and are OK with incompetence. For example, I told them to put my full page ad in the front 1/3 of the magazine on a right hand page. They said they would do so, and it showed up on page 87 of 91, just killing the response. They promised me they would design some new banners, make some minor changes to the old ones, and despite my repeated “nudges” they’ve failed to do so. There have been other issues too, but the main issue is they think this is “OK.” When I got on the idiot ad rep about this, he said, “well, that’s only two mess-ups…” which was his final mistake with me. I went through the roof, telling him if he didn’t come up with a compensation package for me I would never do business with him again, tell everyone how incompetent his publication is, and call the credit card company to get my money back for undelivered promises. See, his attitude is the entire problem. It permeates the staff at this publication. They’re OK with “70% done right.” What they don’t get is, direct response doesn’t work if 70% is done right–it only works when 100% is done right. It’s not multiple choice, it’s true/false. 99% right is still an F. When you run into people with this attitude, you have to be brutal. You have to be harsh. You have to let them know there are dire consequences for incompetence. You have to let them know that because of their incompetence they’re stealing from you because they are. The only way you can get these people to get the job done is make the consequence for doing so painful, they are afraid to be incompetent. Like it or not, this is a fact. While I don’t prefer to do business this way (and I don’t with those rare gems who are competent), the truth is, at times you have to, or nothing will get done. When people discover you’re a no bs guy who takes no s–t from anyone, they tend to snap to, and get the job done. But you have to stay on them–the instant you let off, they revert to their old, incompetent ways… and you lose money. Let’s get to it… Michael Kimble Mike you are so right - time is more precious than money because it just can’t be replaced. If you have something you would like to share please send it to me .